With all the hype created in the media, I had expected much more from the local company Tatarah. A few days after their explosive launched, the site went down due to bandwidth issues. I wasn’t expecting this from happening. After all, Tatarah gave out a suzuki swift just to mark their grand launch and there was even a Mercedes Benz in line for bidders to try their luck. They were all set to go but who would have expected this to happen?
Since I didn’t win the suzuki swift, might as well try my luck getting the Mercedes Benz. I had trouble login to their site to place the bid from there, I sensed that something was amiss. Did Tatarah had enough bandwidth to support the huge traffic that it was going to get? With all the hype and marketing they had generated, it just did not make sense for the site to be down a few days after their launch. I knew my login and password were correct but I was still kept out of the site. Requesting for a reset of password did not do much help at all. In the end, I gave up after trying for 30mins.
Days had passed but Tatarah was still down. All the marketing and hype that was build around it had burst like a bubble. Bidders who had placed their bids before the downtime would had got most of the items. How was I to out bid them if the site was down after so many days? How did Tatarah got themselves into such a mess?
Was it because of poor planning and management? Maybe some Entrepreneurs out there might be able to shed some light and let us learn from this. For now, I could only dream of the Mercedes Benz instead of owning it.
