Is it pure coincidence or is Nuffnang trying to convince more bloggers to join them after the big blunder that Advertlets had made in the beginning of 2008? Starting on the 13th of January 2008, Nuffnang will kick start it’s exclusive program Nuffnang Gliterati for it’s exclusive members.
What is an “exclusive Nuffnang blogger”?
An exclusive Nuffnang blogger is a blogger that has NO advertisements from any other ad network that originates from South East Asia on his/her blog.
How do I apply for the Nuffnang Gliterati club?
You do not need to apply and will automatically be included as a Nuffnang Gliterati as long as you do NOT have any ads from any other ad network that originates from South East Asia. Our crawlers will automatically include your blog in the club within 48 hours.
Note that if an ad from another ad network is placed on your blog at any time, our crawlers will pick it up within 48 hours and you will automatically be removed from the program.
Why You Should Join The Nuffnang Gliterati?
1) Payment Rates for both Cost Per Unique Visitor and Cost-Per-Click.
The less ads a blogger has on his blog, the higher share of voice and the less each ad will have to compete with other ads for attention. Hence, the higher the CTR and the higher the value of that particular ad space on the blog.
That is why for example you will never see 8 different ads on the same page on a newspaper unless it’s in the Classifieds where each advertiser pays a small amount.
As a result of that, Glitterati Nuffnangers will earn 20-40% more than ordinary Nuffnangers.
2) Payment Terms
In the advertising industry just like in many industries, payment from advertisers come from specific terms like 60 or 90 days. In the past, Nuffnang has used its cash reserves to pay off bloggers for campaigns that we still have not been paid for by our clients. Due to the great increase of bloggers in the Nuffnang community, we are no longer able to provide this service for all our Nuffnangers and unfortunately will have to restrict this service to Nuffnang Gliterati.
However, all Nuffnangers will still be paid in a timely manner as stipulated in the Program Table.
3) Advertorial Opportunities
Many bloggers know that while banner ad campaigns earn a decent stable income, it is advertorials that pay the most. Each advertorial depending on the advertiser, commitment and traffic can earn a blogger a minimum of SGD 50 to SGD 1,500 not including freebies that may sometimes be included.
In the past, advertorial opportunities were available for all our Nuffnangers. However, due to the high demand for advertorials and the need for us to narrow down which blogger of the thousands will get advertorials, only exclusive bloggers will now be eligible for advertorials.
4) Community Events
Nuffnang is known to organize the biggest community events ever which range from free movie screenings, lunch meet ups and many more. We find that in many of these events, many Nuffnangers would like to bring guests along with them and we at Nuffnang would like to oblige as much as we can.
As such, 70% of the seats for each event will be allocated to Nuffnang Gliterati AND the guests they may bring.
5) Contests
Contests among Nuffnangers have been something we’ve been having quite a lot with many bloggers winning everything from free meals at Friday’s to mobile phones or even the upcoming contest of a free trip to Gold Coast. With the high demand for these contests, we will give priority to Nuffnang Gliterati with 70% of the prizes to be allocated to them and the remaining 30% to be allocated to non-Nuffnang Gliterati.
6) Innit
Innit is a tool developed and hosted by Nuffnang to add the additional service of driving traffic to any Nuffnang blog. This tool will now only be restricted to Nuffnang Gliterati since it is within our best interest of our community not to indirectly drive any traffic to a future competing network.
The vast majority of the Nuffnang Community is already eligible for the exclusive program so there isn’t much to worry about. All of us at Nuffnang sincerely hope that this new initiative will show how much we do appreciate your loyalty.
Will bloggers start moving towards Nuffnang by serving only Nuffnang ads once Nuffnang Gliterati starts? Nuffnang Gliterati not only affect Advertlets but Grabmyads as well. Have Nuffnang officially started a war with all other South East Asia Advertising Network? Will Nuffnang break any Competition Act in Singapore or Malaysia?
Would you serve only Nuffnang Ads from now on?
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I wonder what is the big deal about this. To timothy and Ming, if you read this, there is nothing magic or supernatural if you need to fork out your money first. Every business is the same. Every advertising business is the same. Every company is the same. There is nothing great about that.
You really need to be more humble. Some things are NOT because you are great or doing others a favour. Some things are simply part of the equation. Your ego got to come down mate.